If I only had a dollar for every time I’ve heard something along these lines from a client: “I was so impressed when this big agency came in to wine-and-dine us - even the President of the agency was there! But then once we signed the contract and started working together, one by one, all of the senior people suddenly disappeared and a team of junior folks moved in to handle our account. When our budgets didn’t grow fast enough, eventually it became hard to even get a call back from the junior folks…”

The Retail world is, in a word, BRUTAL. It’s the epitome of “dog eat dog,” with tens of thousands of new upstart brands vying for limited shelf space, all while jockeying for attention against the larger, entrenched brands with their marketing warchests. Industry research puts the failure rate of new CPG brands at around 85%, which is why when it comes to successfully launching your product, you’re not only competing against, the marketplace… you’re competing against the clock.