About
Our white-glove approach and highly selective client roster provide the full benefit of 30+ years of marketing expertise to help build your sales consistently, predictably, and at scale. No other agency is more hands-on, no other agency has our experience, and no other agency is as dedicated to your success. There is a difference. Retail + Response
No other agency can match Retail + Response’s experience and success in helping emerging brands become household names. For over three decades, we’ve helped numerous brands across various product categories go from start-up to national distribution - and even successful company exit/sale - thanks to our marketing and media management. Our efforts are directly responsible for over half a billion dollars in product sales in the past 10 years alone. We are proud of our direct impact in helping numerous start-ups grow into national leaders in their respective categories, acting not just as their agency but as an intimate marketing partner and extension of their internal team.
Elevated audio advertising.
Meet our founders.
Buck Robinson, Founder
Buck Robinson, CEO and co-founder of Retail + Response, is one of the most respected names in the peformance advertising industry, especially as it pertains to radio and audio marketing.
Kristen Harrison
Kristen has spent the past 15+ years at the intersection of marketing, media, and technology—helping brands scale, optimize customer acquisition, and drive measurable growth online and in retail.
WHO WE ARE
Turning emerging brands into household names for over thirty years.
Retail + Response was founded on three core principles that set us apart from traditional advertising agencies:
1. Expertise, Not the Bait-and-Switch
In many agencies, clients meet the senior executives during the sales pitch, only to find themselves handed off to junior staff afterward. The result? Mediocre outcomes and wasted dollars. At Retail + Response, we reject this industry norm. To ensure every client receives the expert attention they deserve, we limit our roster to just three clients at a time. When you work with us, you work directly with our co-founders, Kristen and Buck—seasoned professionals dedicated to your success. This personalized approach is our recipe for success and the reason our clients thrive.
2. Staying True to Our Strengths
Most agencies dabble in multiple services, trying to be everything to everyone. This approach dilutes focus and often delivers subpar results. At Retail + Response, we play to our strengths—crafting unmatched audio marketing campaigns that drive profitable response both online and in-store. Whether boosting online sales on platforms like Amazon, Target, and Walmart or creating powerful shelf lift at brick-and-mortar retailers, we excel at what we do. Our proven track record across countless campaigns speaks for itself. Audio advertising isn’t just what we do—it’s what we do best.
3. A Partnership, Not a Commodity
We don’t see ourselves as just another agency; we see ourselves as an extension of your team. Your goals are our goals, and your success is our mission. We invest the same time, energy, and thought into growing your business as you do. From helping brands secure their spot on shelves to celebrating company exits and lucrative sales, we’re there every step of the way. Knowing we’ve played a part in making your vision a reality is what drives us—and it’s why we love what we do.
“Give me a boutique agency that is focused on being excellent at a very few things everyday versus the ‘fully integrated’ operation. Why pay for services you don’t need? Go to the people that can take care of your immediate business need correctly the first time and on budget. That’s why finding firms like Retail + Response is so important. I have seen firsthand what they can do for a brand and how far they can stretch your dollars. A call with Retail + Response is time well spent.”
Bruce Montgomery, Co-Host
Road2Retail Podcast
Why Retail + Response is different.
There are many advertising agencies out there, but not all agencies are created equal. Retail + Response stands apart by design. We offer:
Experienced Guidance: No hand-offs to juniors—only direct collaboration with industry veterans.
Laser Focus: Proven methodologies in audio advertising for profitable, measurable ROAS.
True Partnership: A team that cares as deeply about your goals as you do.
If you’re ready to work with a team that’s as obsessed with your success as you are, let’s get started. Together, we’ll turn your vision into results.