Services

Your secret weapon to retail success!

Identify the optimal media mix and timing to reach your target audience effectively.

Develop a media investment plan designed to achieve specific, measurable objectives.
Define realistic KPIs to track and manage growth, ensuring transparency and accountability.

Strategic Media Planning

Negotiate competitive media rates and strategic plans to maximize ROI and sales performance.
Proactively identify and test new media outlets that align with campaign KPIs to scale effectively.
Optimize the media mix for consistent, predictable results across all channels.

Media Management

Craft multiple creative messages tailored to resonate with diverse audience segments.
Monitor and manage the performance of each message to drive maximum sales impact.
Continuously refine and update messaging to maintain brand consistency and audience engagement.

Compelling Messaging

Collaborate with you to define KPIs and establish clear measurement frameworks.
Ensure every step of the campaign is accountable to meeting and exceeding those KPIs.
Analyze and optimize campaign performance to adapt and evolve with your business goals.

Data Driven Analysis

“We’ve worked with lots of other agencies over the years, but R+R is a true partner that is dedicated to our success.”

Jan Petersen, General Manager
New Nordic Inc/New Nordic USA

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Channel specific advertising.

Over 80% of Americans listen to radio on a weekly basis. It’s a heritage medium with a loyal national audience. But what makes it so appealing to us, as marketers, are its economics - radio has never had better value. Its offers reach and frequency at CPM’s that are significantly lower than other channels, and R+R has deals in place that maximize that value for our clients using syndicated networks, unwired networks, localized or regional buys, and more.

Terrestrial Radio

Similarly, more Americans are consuming audio from a variety of different sources - smart phones, apps, Google Home, Alexa, etc. - and while this has helped the audio universe expand, the economics and specific ways that digital needs to be used can present real challenges unless you have an agency that understands their nuances. That’s where R+R comes in - we help separate the hype from the hope so that you can use these new audio options in a cost-effective way.

Streaming

Podcasts are the fastest growing segment of the audio world, with 67% of Americans having listened to at least one podcast. Podcasts have tons of positives to make them extremely appealing to marketers… but there are also a litany of potential pitfalls that can torpedo a new marketing campaign to be wary of. We continue to help our clients understand the pros and cons of podcasting and how to make the economics and methodology work to help them achieve their campaign objectives.

Podcasts

R+R has been using satellite radio since its launch in 2002 - ironically, satellite radio’s initial value proposition was “ad free radio,” but we’ve been able to master the use of the commercial inventory that is available on a small segment of their 400+ channels. With a very unique audience/demographic, SiriusXM can be a goldmine for the right type of campaign, and we have deals in place that match even the largest agencies in the country.