Kristen has spent the past 15+ years at the intersection of marketing, media, and technology—helping brands scale, optimize customer acquisition, and drive measurable growth online and in retail. Her career started managing multi-million-dollar media budgets and grew into leading marketing and customer success teams in agency, high-growth startups, B2B, and DTC environments. 

Early in her career, she honed her expertise in media strategy, learning firsthand how to maximize budgets and craft campaigns that deliver real impact and increase what matters most. Sales. As a trained engineer she became passionate about full-funnel marketing—aligning brand, sales, and customer experience to create sustainable growth. Whether launching new products into retail, optimizing ad spend, or refining messaging for maximum conversion, she’s always focused on one thing: results.

This mindset led her to co-found Retail + Response. She is passionate about creating an agency that combines deep media expertise, compelling personalized messaging with strategic execution—one that doesn’t just run ads but builds scalable, ROI-driven marketing strategies. Our goal is to help brands cut through the noise, build lasting connections, and ultimately, grow in ways they never thought possible.

Kristen holds a BS in Biomedical Engineering from Georgia Tech, and an MBA from Virginia Commonwealth University. She lives in Richmond, Virginia with her husband Carter, and son Hunter. In her free time she enjoys cooking, gardening, and cheering for Georgia Tech. Go Jackets!