Active Liver Leads the Way: New Nordic Taps Retail and Response as AOR for U.S. Expansion
RICHMOND VA. New Nordic Inc., a global leader in health and beauty, has selected Retail and Response, LLC (R+R) to spearhead its ambitious U.S. growth strategy for 2025. With sales soaring in over 45 countries, the Swedish-based health and beauty brand is doubling down on its U.S. presence after a year of record-breaking results with Active Liver, its top-performing liver health supplement."
“Over the years, we’ve worked with a number of different agencies,” explains Jan Petersen, New Nordic’s General Manager, North American Operations, “But we started working with Buck Robinson on our U.S. radio and television strategy about a year ago, and since then, we’ve seen a dramatic impact on our U.S. sales, both online and in stores.”
The New Nordic U.S. marketing strategy primarily focused on Active Liver, an all-natural liver health supplement, as the leading product. "Our Amazon sales of Active Liver doubled in just one year following the introduction of the strategic radio campaigns that Buck put together—it’s proof of the power of pairing smart media planning with a standout product. I’ll admit that we were skeptical at first - but now, we are true believers in the power of radio for our products."
“I have a deep history in radio,” says Retail and Response CEO, Buck Robinson. “As soon as Jan introduced me to New Nordic’s extensive line of supplements, I immediately gravitated towards Active Liver because I knew it was a niche where we could establish a real beachhead for the brand.” Buck RobinsonWith a 7-figure marketing budget going into 2025, Robinson plans to expand the use of radio to include additional national networks, as well as introducing linear television into the plan in Q2.
“Our media strategy looks for value—where can we take the client’s budget and really maximize the number of quality impressions delivered to help move sales? I know radio and TV aren’t the sexiest, shiniest objects in the media world, but that’s where the real value lies, and getting the client the best possible ‘bang for their buck’ is our primary objective as their agency..”
In addition to Active Liver, New Nordic also has 2025 marketing budgets set for several of their other largest D2C products, including Hair Volume, Hair Gro, Blue Berry Eye Vitamin, and more. “Now that we have the right marketing agency and media strategy, we are more excited about the growth potential in the U.S. than ever,” Petersen says. “We really expect to see significant growth in 2025, across a number of different products, and we are also hoping to add more national retail partners while continuing to expand our Amazon sales through enormous organic search volume driven by radio exposure.”
About New Nordic Inc.
New Nordic Inc. is a Swedish-based maker of health and beauty products sold in over 45 countries worldwide. Known for its all-natural supplements and skin care products, New Nordic has a mission to bring health and vitality to millions of people.
About Retail and Response, LLC
Retail and Response, LLC is a U.S.-based marketing agency specializing in high-value audio messaging and media strategies for consumer products looking to increase both online and retail sales. With a focus on maximizing client budgets, creating messaging with a strong call to action, and optimizing cross-channel throughput, R&R uses radio, television, and digital advertising to deliver impactful results.