Unlocking Retail Success: Buck Robinson on The Road 2 Retail Podcast.
Buck Robinson, CEO & Co-Founder of Retail + Response, recently joined The Road 2 Retail podcast for an in-depth conversation about how emerging brands can leverage traditional media to drive awareness and accelerate sales performance in both e-commerce and brick-and-mortar retail. This podcast provides valuable insights for brands navigating the complexities of retail distribution and sell-through success.
Episode #82: The Power of Traditional Media in Retail Growth
In this episode, Robinson explores how traditional media remains a powerful tool for brands looking to gain traction quickly. Buck breaks down how radio, satellite, and podcast advertising can generate a large volume of impressions against a targeted audience, accelerating consumer trial and, ultimately, repeat purchases.
Key Takeaways from the Episode:
Getting on the Shelf is Just the Beginning – Retailers expect brands to prove success quickly, making consumer sell-through critical.
Traditional Media Drives Awareness Fast – It remains one of the best ways to drive large-scale awareness and encourage product trials.
Strategic Targeting with Retail + Response – Robinson explains how his company builds a de facto unwired network to focus efforts geographically or with specific retailers.
Affordability of Traditional Media – Many brands assume traditional media is out of reach, but Robinson shares how strategic investments can yield impressive returns.
The Role of Storytelling in Advertising – A compelling brand story can be a game-changer in marketing, and Robinson discusses how traditional media can play a crucial role in a brand’s advertising mix.
This episode is packed with actionable insights for emerging brands looking to break into retail or improve their sell-through.
🎧 Listen to the episode here: Spotify | Apple Podcasts | YouTube
🔗 Learn more at: www.road2retail.com